I was born in Kefar Yehoshua, a moshav in Emek Yizrael.
Not exactly a tech hub. More like fields, cows, and people who fix things instead of replacing them. That’s where I learned that simplicity isn’t just aesthetics — it’s a way of life. And minimalism? It was never a design decision. It was a mindset.

Where I Come From

I studied fashion design.
And I fell for structure, texture, and the magic of turning ideas into things people actually wear. For four years I brought movement to design, then spent another five years developing collections, managing production, and dealing with the details that most people never notice - but that make all the difference.

How It All Started

What I Found Next

Then I found UX.
It brought together what I care about most: asking the right questions, building things with real value, and working as a team. I love collaborative thinking — the kind that starts with research, grows through honest feedback, and leads to smart, useful solutions.

Good design doesn’t have to work hard.
It just has to think smart.

My Fashion Design Projects